ASID and Benjamin Moore: Why Pigments Matter

Guests learned about the value of selecting the best paint for their design projects

The American Society of Interior Designers (ASID) Colorado invited home design and industry professionals to the Benjamin Moore-sponsored Colorado Color of the Year event on July 31.

Hosted at IDC Building in Denver, the accredited IDCED and AIA program walked attendees through why pigments matter in design. The presentation invoked a conversation about the value of paint selection, but also other key critical factors like hide, gloss, gading, durability and price point. 

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