Custom-Made Furniture in Cherry Creek North

Denver welcomes the high-end furniture brand Interior Define

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With made-to-order designs and a deluge of high-quality fabrics to select from, the team at Interior Define believes that one sofa does not fit all. From upholstery to sizing, their custom-made furniture is uniquely crafted.

After a successful Interior Define pop-up last fall, the team decided it was time to find a permanent location in Denver. The growing demand for a customized furniture store with a physical location in Denver was a major push for the market. And what better locale than Cherry Creek North? 

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The Denver storefront features an assortment of living room, dining and bedroom decor. “We’ve added a Customization Center at the heart of the studio where customers can sit down with their design expert to hash out the process,” says chief customer officer Jill John. “The experts also work with customers to design a mood board, conceptualizing a visual representation of how the furniture will work in a specific space.”

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“For Interior Define, it’s all about optionality,” says John. “Our clients are offered endless customization and high-touch customer service.” With a selection of over 125 fabrics, Interior Define has a hold on each style sector. The physical store has the option to sit and test three different fills to determine the best fit for each customer’s needs. Making a decision based on comfort is now an educated one, rather than an assumption. 

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Chief product officer Christina Holland defines the brand as “a kind modern—meaning a clean yet modern aesthetic that is approachable.” No two pieces are ever the same, allowing customers to lean into their own style. Without having to start from scratch, the design experts offer a collection of pieces that are meant to be tweaked to fit the consumer. 

Interior Define is altering the way Denver shoppers are finding and customizing their home interiors. With the option to order free swatches prior to a store visit, guests can be fully prepped before they arrive for a free 30-minute appointment in-store or virtually.

interiordefine.com

Categories: Furniture & Accessories