The 2024 Unscripted Interior Design Trend Report

Photo by David Patterson

Unscripted Interior Design, a design firm specializing in residential, commercial, and model home designs, lays out a candid perspective with their 2024 Trend Report. Kari Armstrong, the principal and CEO of the firm, considered naming this the “Anti-Trend Report.”

This consideration stemmed from the transparency about contradictions, such as colorful wallpapers versus neutral color schemes. Unscripted Interiors highlights the individuality of humans as well as how certain ideas can create a sense of safety and nostalgia. Armstrong mentions that “At the end of the day, we want our clients to be surrounded by the things they love.”

Photo by Ian Warren

The marketing manager at Unscripted, Chandler Stroman, talks about how her team creates this Report. The team starts by paying close attention to social media, current fashion trends, end of the year market trends, and upcoming designs. In addition, the leaders of the company survey their 22 designers and work with them to conduct their own market research. Unscripted Interiors aims to stick to its core brand promises to bring fresh ideas each year.

Stroman is proud of this year’s report because it “is an honest depiction of the current consumer and human nature, and our brand.” The report focuses on six upcoming trends in 2024 defined by the team at Unscripted. 

Old is New

Photo by David Patterson

Classic architecture and vintage designs are being paired with contemporary art, furniture, and lighting. The preservation of ornate crown molding and intricate designs within walls and floors is becoming popular. This is used with the idea of brightening up rooms and making everything old feel good as new. The French coquette trend is also having what Unscripted calls “a serious moment.” Florals, bows, ruffles, and many other feminine things are resurfacing.

Curve Appeal

Photo and artwork by Jessica Sellinger

Curves have been popular in previous years, but this year there is a different focus. Stroman explains how “Some trends have short lifecycles while others have lifecycles that last a decade– see this year’s curve appeal.” The appeal has shifted from curvy furnishings and lighting to architectural curves within stairwells, ceilings, and entryways, in hopes to create more open and inviting spaces. There is also an emphasis on curvy sculptures in homes, as shown by Jessica Sellinger’s artwork collections.

Quiet Luxury

Photo by David Patterson

Not to be confused with minimalism, this trend avoids bold colors, busy patterns, and excessive accessorizing, while keeping a luxury feel. Quiet luxury focuses on how the quality of items is more important than the quantity. However, it is not as strict in practice as a minimalist approach. Stroman says “Quiet luxury is not lacking in ornamentation, decoration, or details. It doesn’t aim to strip things away, like minimalism does. It’s just turning the consumer focus to those tasteful, timeless, artisanal pieces that will last.”

Social Hour

Photo by David Patterson

Finding spaces for human connection has been rare lately because of the shift towards our hyper-digital world. There will be a large influx of speakeasies, lounges, pickleball courts, and other environments that cultivate relationships within local communities. People are also emulating these types of spaces in their homes because as Unscripted states, “sometimes there’s no better place than right at home!”

If These Walls Could Talk

Photo by David Patterson

People are using textures and colors in their homes on their walls as the “most effective ways to display a story.” Smooth dry wall is out, and different wall textures such as roman clay, limewash, and venetian plaster are in. Along with bold and beautiful wallpapers, sculpture art in homes will be popular in 2024, bringing a sense of fluidity and dynamic movement to the home. 

Brown Is the New Black

Photo by Ian Warren

Arrays of different brown tones are coming together to create a new age neutral look. Unscripted recommends to “Start with applying brown hues in small doses. Think pillows, rugs, books, throws– whatever feels natural to you.” These neutral tones are likely to control the color story of 2024.

There are many contradictory styles that are considered popular at any given time. People can decide for themselves which ideas resonate with them. Unscripted Interior Design emphasizes how they don’t follow a “script” and how they strive to inspire everyone. Armstrong encourages readers to “Take what you love and leave the rest.” Allowing them to create their own script too.